Valuable Content | Ignite Web Strategies | Vancouver Washington's Complete Corporate Web Strategies

Targeted Keywords

In the beginning, there were keywords...

On the Web, content is key. Your message, delivered engagingly, will connect with your visitors and spark their interest in your business. Keywords, the specific words you use to describe your business, are the building blocks of your online message.

Here’s how it works. When you create your online message, you need to embed your top descriptive keywords or phrases throughout your content, tags, image names, page titles, etc. Sophisticated search bots of Google, Yahoo!, MSN, etc. will then catalog your site appropriately and then remember that you're a good match later that day when someone is trying to find your type of product.

Good keywords (or phrases) are:

Simple. More than three words is too long. “25-foot retractable dog leash” is too specific. Try "dog leashes" instead.

Meaningful. Your audience should be able to use regular language to describe what your have.

Commonly known. Listen to how people describe your product. It may be imprecise, but that’s how they’ll type it into Google.

That’s a good place to start. Ignite Web Strategies can take it even further for you. We use sophisticated industry tools that take your keywords (and your competitors’) and analyze how important and search-friendly your keywords. In addition, we can suggest overlooked, but powerful keywords to help you target new visitors. Call or email today for your free keyword evaluation.